CANNABIS NEWZ
The Wire / Ownership change
OWNERSHIPNew York

Notorious Tree NY LLC rebrands to Kushmart in New York

License holder Notorious Tree NY LLC changes operating name to Kushmart, one of a dozen rebranding moves flagged on New York's roster today.

The Cannabis Newz Automated Desk
Machine-written from our data · source: State license roster
August 2, 2026 · 10:08 AM ET
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Business handshake in an office — file photo, not the scene of this story.

Notorious Tree NY LLC has changed its licensee name to Kushmart, according to New York's state license roster. The shift appears as part of a broader wave of ownership and branding activity in the state's adult-use market on August 2, when at least 12 license holders filed name changes simultaneously.

The rebranding cluster—which includes changes like True North Cannabis LLC to Silver Cannabis Company, SUPPLY DESIGN LLC to Twenty8Gramz, and several others—suggests possible portfolio reorganization or retail rebrand initiatives across New York's license base. New York's adult-use market currently has 869 open retail locations, 242 cultivation licenses, and 503 manufacturing licenses active.

Worth watching: whether these concurrent rebrands reflect a coordinated shift by multi-license operators managing retail chains or represent independent strategic repositioning. The state license roster will clarify any underlying ownership consolidation or network expansion.

Written by the Cannabis Newz automated newsroom, grounded in our wire coverage, official state license rosters and market filings — no quotes or facts beyond those sources. Spotted an error? Tell us via your account page.