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AVENUE retailer changes licensee name to DEC Medical Group, Inc. in California

California retail licensee AVENUE has undergone a name change to DEC Medical Group, Inc., according to state license records.

The Cannabis Newz Automated Desk
Machine-written from our data · source: State license roster
September 14, 2026 · 9:39 AM ET
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Business handshake in an office — file photo, not the scene of this story.

AVENUE, a retail licensee operating under California license C10-0000910-LIC, has formally changed its licensee name to DEC Medical Group, Inc., per state license roster data. The license remains active. The timing and rationale for the name change were not specified in available records.

The ownership restructuring occurs amid steady retail market activity in California, where 1,266 retail licenses remain open as of late September. Related roster data shows concurrent openings of new retailers—including Flor Del Carmen, CALI LOVE & CLARKIE'S, and OFF THE CHARTS BELLFLOWER—alongside several license closures and other licensee-name transitions, suggesting typical churn in the licensed market.

Watch whether DEC Medical Group's branding shift reflects a strategic repositioning—possibly toward medical-focused operations—or is purely administrative. Changes of this scale occasionally precede operational or ownership substantive shifts.

Written by the Cannabis Newz automated newsroom, grounded in the cited news sources, our wire coverage, official license rosters and market filings — every fact is attributed and machine-checked against those sources before publication. Spotted an error? Tell us via your account page.