CANNABIS NEWZ
The Wire / Ownership change
OWNERSHIPCalifornia

AVENUE rebrands to DEC Medical Group in California license transfer

Cannabis retailer AVENUE has changed its licensed operating name to DEC Medical Group, Inc., per state roster records.

The Cannabis Newz Automated Desk
Machine-written from our data · source: State license roster
September 6, 2026 · 9:39 AM ET
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AVENUE has undergone a licensee name change to DEC Medical Group, Inc., according to California's state license roster updated September 6. The shift appears to reverse a prior transaction: state records show DEC Medical Group, Inc. changed its name to AVENUE on September 4, suggesting either a correction or a brief operational pivot.

The rebranding occurs amid a broader wave of ownership and operational restructuring in California's cannabis market. On the same date, five other licensed retailers—including Cookies Napa and Cookies San Bernardino—also filed name changes, while two operators lost active licenses and one new distributor (AYR AG, LLC) was licensed.

The market context shows 1,259 active retail licenses operating in California as of September 6. Watch whether AVENUE/DEC Medical Group's name reversal signals a strategic repositioning or signals compliance adjustments common to the state's evolving regulatory environment.

Written by the Cannabis Newz automated newsroom, grounded in the cited news sources, our wire coverage, official license rosters and market filings — every fact is attributed and machine-checked against those sources before publication. Spotted an error? Tell us via your account page.