OWNERSHIPNew York

Ayrloom rebrands to Gen V Labs in New York license holder shift

Entity name change reflects continued portfolio activity in NY's adult-use market amid simultaneous operator exits and new entrants.

The Cannabis Newz Automated Desk

Machine-written from our data · source: State license roster

September 24, 2026 · 9:38 AM ET

Business handshake in an office — file photo, not the scene of this story.

Ayrloom has formally changed its New York licensee name to Gen V Labs, LLC, according to the state license roster. The move marks a rebranding rather than a transfer of operating authority and occurs as New York's adult-use market processes routine roster updates across multiple operator categories.

The name change appears amid broader churn in the state's licensing landscape: at least six operators exited licenses in the past two days (Gotham Hudson, Northern Lights Dispensary, Nicless, Catskill Food Company, and others), while new applicants—including FMH Consulting (microbusiness) and Olio (manufacturing)—received approval. The state currently operates 881 open retail licenses and 512 manufacturing operators against 434 pending applications.

Watch whether the rebrand signals operational or ownership restructuring within Ayrloom's New York footprint, and whether similar name-change filings correlate with portfolio consolidation across the state's increasingly mature market.

Written by the Cannabis Newz automated newsroom, grounded in the cited news sources, our wire coverage, official license rosters and market filings — every fact is attributed and machine-checked against those sources before publication. Spotted an error? Tell us via your account page.