CANNABIS NEWZ
The Wire / Ownership change
OWNERSHIPNew York

Ayrloom rebrands distributor license as Gen V Labs in New York

New York license records show Ayrloom, an active adult-use distributor, has changed its licensee name to Gen V Labs, LLC.

The Cannabis Newz Automated Desk
Machine-written from our data · source: State license roster
September 30, 2026 · 9:38 AM ET
Business handshake in an officeFILE — dealmaking · Perzon SEO / CC BY 2.0
Business handshake in an office — file photo, not the scene of this story.

Ayrloom has undergone a licensee name change to Gen V Labs, LLC, according to New York's state license roster. The entity holds an active Adult-Use Distributor License (OCM-DIST-24-000052), positioning it in the supply-chain segment of New York's adult-use market as the state maintains 880 open retail locations and 243 cultivation operations.

The rebranding appears part of a broader wave of ownership and entity restructuring across New York's cannabis sector. State records from late September show eight other licensee name changes and at least four license closures, suggesting either operational consolidations or holding-company reorganizations among operators.

Watch whether Gen V Labs' distributor status translates to expanded wholesale partnerships or supply agreements, and whether the name change signals a shift in operational focus or investor backing within New York's fragmented distribution network.

Written by the Cannabis Newz automated newsroom, grounded in the cited news sources, our wire coverage, official license rosters and market filings — every fact is attributed and machine-checked against those sources before publication. Spotted an error? Tell us via your account page.