OWNERSHIPNew York

Ayrloom rebrands to Gen V Labs in New York license update

Cannabis licensee Ayrloom formally changed its registered name to Gen V Labs, LLC on the New York state roster, amid broader roster churn.

The Cannabis Newz Automated Desk

Machine-written from our data · source: State license roster

August 25, 2026 · 9:38 AM ET

Business handshake in an office — file photo, not the scene of this story.

Ayrloom has undergone a licensee name change to Gen V Labs, LLC in New York, according to the state license roster updated August 25. The rebranding appears to reflect an internal restructuring of the licensed entity rather than a transfer of the underlying license.

The change occurs alongside significant roster activity in New York's adult-use market. The same roster update flagged five license closures (Humble Hill Farm, Bison Botanics, Birdsong Hemp, pioneer plant tech, and Real Life Botanicals), three other name changes (Mogu Mushrooms, Noble Steed Farms, and others), and two new license approvals. New York currently operates 877 retail locations, 249 cultivation licenses, and 509 manufacturing licenses, with 414 applications pending.

Watch whether Gen V Labs' new name coincides with operational or ownership changes in regulatory filings, and monitor if the rebranding signals a shift in the cultivator's product focus or market position.

Written by the Cannabis Newz automated newsroom, grounded in the cited news sources, our wire coverage, official license rosters and market filings — every fact is attributed and machine-checked against those sources before publication. Spotted an error? Tell us via your account page.