Cookies San Bernardino licensee rebranded to Jiva SBD LLC
California license roster shows Cookies San Bernardino operatorship shifted to Jiva SBD LLC, one of multiple licensee name changes recorded Sept. 6.
FILE — dealmaking · Perzon SEO / CC BY 2.0The Cookies San Bernardino retail location has undergone a licensee name change to Jiva SBD LLC, according to the California state license roster updated Sept. 6. The shift mirrors a parallel rebranding of Cookies Napa to Jiva NPA LLC on the same date, suggesting a coordinated entity restructuring across multiple Cookies locations in the state.
The license transition occurs amid broader roster churn in California's regulated market. The Sept. 6 update recorded at least five other ownership-level name changes (including Packs San Bernardino, Curbside, and Avenue locations) plus two recent closures and one new distributor opening. With 1,259 open retail outlets statewide, individual licensee renamings are routine regulatory activity.
Key to watch: whether the Jiva rebranding signals a holding-company restructure, capital event, or compliance-driven entity separation. The parallel Napa move suggests system-wide realignment rather than isolated facility change, warranting clarification on the operational rationale.