Pleasant View Harvest LLC rebrands to Mogu Mushrooms in New York
A New York cannabis licensee has changed its registered name to Mogu Mushrooms, according to state license records.
FILE — cultivation · Cannabis Tours / CC BY-SA 4.0Pleasant View Harvest LLC has formally changed its licensee name to Mogu Mushrooms, per New York's state license roster. The name change occurred on August 15, 2026. Notably, related coverage shows the entities reversed this exact transaction one day prior—Mogu Mushrooms changed its name to Pleasant View Harvest LLC on August 14—suggesting either a filing correction or rapid operational restructuring.
The rebranding occurs amid a broader wave of licensee name changes across New York's cannabis market. On the same August 15 update, at least four other operators changed their registered names, while two new retail licenses and one manufacturing license were also issued. With 877 retail locations, 250 cultivation sites, and 518 manufacturers currently operating statewide, New York's adult-use market continues steady operational churn.
What to watch: Whether the Mogu Mushrooms name signals a strategic pivot toward mushroom-adjacent product lines or simply reflects corporate restructuring. The reversal within 24 hours merits clarification on the entity's current operational status and licensing standing.