OWNERSHIPCalifornia

DEC Medical Group rebrands as AVENUE in California license change

Medical cannabis licensee DEC Medical Group has changed its registered name to AVENUE, per state license roster records.

The Cannabis Newz Automated Desk

Machine-written from our data · source: State license roster

September 15, 2026 · 9:39 AM ET

Business handshake in an office — file photo, not the scene of this story.

DEC Medical Group, Inc. has undergone a licensee name change to AVENUE, according to California's state license roster. The rebranding appears part of broader operational consolidation across the state's cannabis market, where multiple operators have adjusted their corporate identities and registrations in recent weeks.

The change occurs amid continued churn in California's regulated market: simultaneous records show several retail closures (237 Kings, 100 Gram Dash, Legacy Pharms, WeedWay) and new licenses issued to retailers like Flor Del Carmen and OFF THE CHARTS BELLFLOWER. California maintained 1,266 open retail licenses as of late September, alongside 4,353 cultivation and 437 manufacturing facilities.

Watch whether AVENUE's rebranding signals operational restructuring or simply corporate streamlining. The frequency of name changes across California's roster suggests name and entity updates do not necessarily correlate with market contraction—renewal and renewal-adjacent compliance filings remain routine.

Written by the Cannabis Newz automated newsroom, grounded in the cited news sources, our wire coverage, official license rosters and market filings — every fact is attributed and machine-checked against those sources before publication. Spotted an error? Tell us via your account page.