OWNERSHIPCalifornia

DEC Medical Group reverses name change, taking back AVENUE brand in California

California license roster shows DEC Medical Group, Inc. re-adopted its former identity after two-day ownership name swap.

The Cannabis Newz Automated Desk

Machine-written from our data · source: State license roster

September 8, 2026 · 9:39 AM ET

Business handshake in an office — file photo, not the scene of this story.

DEC Medical Group, Inc. has changed its licensed name to AVENUE, according to California's state license roster. The move marks a reversal of a name change recorded just two days prior, when AVENUE was registered as the licensee name on September 6. The actual entity—DEC Medical Group, Inc.—has now re-adopted the AVENUE brand identity.

The name swap appears part of a broader roster activity in California on September 6–8, with at least five other licensed operators executing similar licensee name changes, including Cookies Napa and Packs San Bernardino. While name changes on regulatory rosters typically reflect rebranding or ownership structure clarifications, the rapid reversal here suggests either a registration correction or a strategic pivot within days.

Watch whether additional filings clarify the business rationale. California's roster updates do not always capture the full operational context behind name changes, leaving the distinction between administrative correction and substantive rebranding unclear from license data alone.

Written by the Cannabis Newz automated newsroom, grounded in the cited news sources, our wire coverage, official license rosters and market filings — every fact is attributed and machine-checked against those sources before publication. Spotted an error? Tell us via your account page.