Flawless NY LLC rebrands to Proper Releaf in New York license update
Entity name change recorded on NY cannabis license roster amid wave of licensing activity across cultivation, retail, and distribution.
FILE — dealmaking · Perzon SEO / CC BY 2.0Flawless NY LLC has changed its registered licensee name to Proper Releaf, according to the New York state license roster updated September 6. The filing appears as part of a broader licensing batch that included nine new operator approvals and two other name changes—Gen V Labs transitioning to Ayrloom and Ithaca Organics Cannabis Co. becoming Flo Extracts, LLC.
The rebranding occurs as New York's adult-use market continues expansion: the state now lists 880 open retail locations, 252 active cultivators, and 515 manufacturing licensees. The significance of the Flawless-to-Proper Releaf transition is unclear from available data—name changes can reflect branding strategy, ownership restructuring, or operational realignment.
Watch whether Proper Releaf's license category (retail, cultivation, distribution, or manufacturing) remains unchanged post-rebranding and whether the entity maintains operational standing in subsequent roster updates.