High Priestess rebrands as HP Wellness in New York license update

Name change reflects broader wave of licensee rebranding across New York's cannabis market amid active license churn.

The Cannabis Newz Automated Desk

Machine-written from our data · source: State license roster

August 27, 2026 · 9:38 AM ET

Business handshake in an office — file photo, not the scene of this story.

High Priestess has changed its licensee name to HP Wellness, according to the New York state license roster. The shift appears part of a wider rebranding cycle in the state, where multiple operators—including Sunnyside (now Valley Agriceuticals, LLC) and Rise (now Fiorello Pharmaceuticals, Inc.)—updated their formal licensee names within the same reporting period.

The name change occurs alongside notable attrition in the market: at least five licenses have become inactive in recent days, including Empire Distribution Group LLC, CM Spencer Farms LLC, and Claverack Creek Farm. New York's retail footprint remains substantial at 877 open locations, with 247 cultivation and 509 manufacturing licenses active.

Watch whether HP Wellness's rebrand signals operational continuity or signals deeper structural changes. The simultaneous wave of name updates and license closures suggests possible portfolio consolidation or compliance-related transitions across New York's market.

Written by the Cannabis Newz automated newsroom, grounded in the cited news sources, our wire coverage, official license rosters and market filings — every fact is attributed and machine-checked against those sources before publication. Spotted an error? Tell us via your account page.