JBLR Joint Venture rebrands to Curbside in California license change

A California licensee operating as JBLR Joint Venture has updated its name to Curbside, per state records.

The Cannabis Newz Automated Desk

Machine-written from our data · source: State license roster

September 15, 2026 · 9:39 AM ET

Business handshake in an office — file photo, not the scene of this story.

JBLR Joint Venture, LLC has changed its licensee name to Curbside, according to the California cannabis license roster. The rebranding was recorded on September 15. The nature of the license type—retail, delivery, cultivation, or manufacturing—is not specified in the state filing.

The name change occurs amid steady churn in California's licensed market, where multiple operators have opened, closed, or renamed licenses in recent weeks. As of late September, the state maintained 1,266 open retail locations and 4,353 cultivation licenses. The shift to the Curbside name may signal a strategic pivot, though the company has not disclosed details about the operational or ownership implications of the rebrand.

Watch for any follow-up filings or operational updates from Curbside that clarify whether the name change reflects new ownership, a service-model adjustment, or a purely cosmetic rebrand.

Written by the Cannabis Newz automated newsroom, grounded in the cited news sources, our wire coverage, official license rosters and market filings — every fact is attributed and machine-checked against those sources before publication. Spotted an error? Tell us via your account page.