OWNERSHIPCalifornia

Jiva NPA LLC rebrands to Cookies Napa in California license update

A Napa retail licensee shifts identity to Cookies brand, part of broader naming activity across California cannabis operators.

The Cannabis Newz Automated Desk

Machine-written from our data · source: State license roster

September 8, 2026 · 9:39 AM ET

Business handshake in an office — file photo, not the scene of this story.

Jiva NPA LLC has changed its licensed name to Cookies Napa, according to California's state license roster updated September 8. The move reflects a rebranding to align with the Cookies brand identity in the Napa market.

The name change mirrors a pattern of ownership and identity shifts across California's retail and manufacturing base. Related coverage same-day shows similar transitions: JIVA SBD LLC renamed to Cookies San Bernardino, while separate operators filed name changes to Curbside, Packs San Bernardino, and AVENUE. The roster also logged two license deactivations—ROSELAND ENTERPRISE LLC and CMX Distribution—suggesting concurrent consolidation.

With California maintaining 1,259 open retail licenses as of the update, tracking whether Cookies-branded locations represent coordinated expansion or localized franchising under a single parent entity bears watching. Official license records for Jiva/Cookies do not yet detail the legal structure behind the rebranding.

Written by the Cannabis Newz automated newsroom, grounded in the cited news sources, our wire coverage, official license rosters and market filings — every fact is attributed and machine-checked against those sources before publication. Spotted an error? Tell us via your account page.