JIVA SBD LLC rebrands to Cookies San Bernardino in California

San Bernardino licensee undergoes name change; reflects broader CA retail rebranding activity.

The Cannabis Newz Automated Desk

Machine-written from our data · source: State license roster

September 15, 2026 · 9:39 AM ET

Business handshake in an office — file photo, not the scene of this story.

JIVA SBD LLC has changed its licensee name to Cookies San Bernardino, according to state license records. The rebranding appears part of a wider operational or ownership repositioning within California's retail cannabis market, where multiple licensees have adjusted their legal names in recent weeks.

The name change occurs amid steady flux in California's licensed market: state records show 1,266 active retail locations, 4,353 cultivation sites, and 437 manufacturing licenses as of late September. Recent roster updates show concurrent closures (Legacy Pharms, WeedWay, Roots and Budz), new openings (Flor Del Carmen, OFF THE CHARTS Bellflower), and other rebranding moves (Budget 420, Humanity Wellness).

Next to watch: whether the Cookies rebrand signals a franchise or consolidation play, or is simply a legal entity adjustment. The Cookies brand operates retail locations across multiple states; clarifying the San Bernardino location's relationship to the broader brand network could indicate expansion strategy or local ownership changes.

Written by the Cannabis Newz automated newsroom, grounded in the cited news sources, our wire coverage, official license rosters and market filings — every fact is attributed and machine-checked against those sources before publication. Spotted an error? Tell us via your account page.