JIVA SBD LLC rebrands to Cookies San Bernardino in California

Name change appears part of broader licensing portfolio rebranding activity across California on same date.

The Cannabis Newz Automated Desk

Machine-written from our data · source: State license roster

September 8, 2026 · 9:39 AM ET

Business handshake in an office — file photo, not the scene of this story.

JIVA SBD LLC has changed its licensee name to Cookies San Bernardino, according to California's state license roster. The rebrand was recorded September 8, suggesting a shift toward a consumer-facing brand identity in the San Bernardino market.

The move coincides with at least five other California licensee name changes on the same date, including a parallel rebrand of Jiva NPA LLC to Cookies Napa. The pattern suggests coordinated portfolio management, potentially indicating consolidation or rebranding under a common banner across multiple retail locations.

Watch whether additional Jiva-branded entities undergo similar transitions to Cookies-branded names, which could signal expansion or operational restructuring of a multi-location operator within California's retail market.

Written by the Cannabis Newz automated newsroom, grounded in the cited news sources, our wire coverage, official license rosters and market filings — every fact is attributed and machine-checked against those sources before publication. Spotted an error? Tell us via your account page.