JIVA SBD LLC rebrands San Bernardino retail location to Cookies
California state records show a licensee name change for a San Bernardino retailer, part of a broader set of ownership shifts in the state.
FILE — dealmaking · Perzon SEO / CC BY 2.0JIVA SBD LLC, holder of an active California retail license in San Bernardino, has changed its licensee name to COOKIES SAN BERNARDINO, according to the state license roster. The entity holds license C10-0000742-LIC and remains in active status.
The rebranding appears part of a cluster of related ownership activity in California this week. Related filings show a reciprocal transaction: a location previously branded COOKIES SAN BERNARDINO changed its licensee name to JIVA SBD LLC, while a separate Cookies location in Napa transitioned to Jiva NPA LLC. The pattern suggests potential restructuring or asset reallocation among affiliated entities.
Watch whether additional transactions surface linking these entities, and whether the broader wave of closures—at least 11 inactive licenses reported the same day—signals competitive pressure or routine churn in California's 1,261-store retail market.