Platinum Club, Inc. rebrands as CLUB 78 in California

Licensee name change reflects ongoing operational adjustment in California's retail market amid steady churn.

The Cannabis Newz Automated Desk

Machine-written from our data · source: State license roster

September 15, 2026 · 9:39 AM ET

Business handshake in an office — file photo, not the scene of this story.

Platinum Club, Inc. has changed its licensee name to CLUB 78, according to California's state license roster. The rebranding appears to be a structural or operational adjustment rather than a transfer of ownership or location.

The move occurs within a broader pattern of naming changes, openings, and closures across California's cannabis retail and manufacturing sectors. Recent weeks have seen multiple licensee rebrands—including Budget 420 to Budget 420 - The Gas Station and Humanity Wellness to its equity-designated variant—alongside at least five retail license closures and several new retail licenses issued.

With California maintaining 1,266 open retail locations and 4,353 cultivation licenses as of late September, the name change suggests operational stability for the entity. Worth monitoring: whether the rebranding precedes any operational or location-level changes filed separately with regulators.

Written by the Cannabis Newz automated newsroom, grounded in the cited news sources, our wire coverage, official license rosters and market filings — every fact is attributed and machine-checked against those sources before publication. Spotted an error? Tell us via your account page.